BOOTCAMP OVERVIEW – Sports Biz Boot Camp

BOOT CAMP OVERVIEW

Premier Academic Sports Business Program For High-Achieving High School Students

The sports industry has become one of the fastest growing and most dynamic industry sectors in the world and is in need of talented executives to help drive this continued innovation and growth.

WHY THE SPORTS BUSINESS

The sports industry has become one of the fastest-growing and most dynamic industry sectors in the world and is in need of talented executives to help drive this continued innovation and growth. Consider that the most recent FIFA World Cup Finals in Qatar was watched by 1.42 Billion viewers from across the globe, Nike’s annual sales are over $51 Billion with its products available in over 200 countries and close to 27 million children, 54% of youths between the ages 6 to 17, participated in sports in the U.S. alone.

Sports are global, and their influence goes beyond the playing field and sports arena. Around the globe, sports teams perform before enthusiastic fans at modern venues, and even larger audiences watch on TV or stream online. An increasing number of interested viewers now wager considerable sums on sports outcomes through the legalisation of sports betting. In an increasingly fragmented world, our passion for sports and affinity for our favourite teams and players is the thing we talk about with other people. It anchors many of our closest relationships and brings together communities like nothing else. Studying the business behind sports means understanding global markets, cultural trends, and strategic growth, offering the chance to turn your passion into a profession.

WHY PARTICIPATE IN OUR BOOT CAMP

Our immersive boot camp experience will provide students with a rigorous introduction to all facets of the business of sports. The program is designed for motivated high school students who are passionate about the business of sports and aspire to pursue a degree or career in the sports business, management, and media.

For Students:

Get a head start on your college major with college-preparatory coursework
Network with professionals from across the sports industry
Gain exposure to a range of exciting career paths in sports business, media, marketing, and more.
Tackle real-world case studies and team-based projects
Build your resume, skills, and confidence for college and beyond

For Parents:

A safe, structured, and supervised program led by a trusted sports media, marketing, and business educator
Delivers tangible educational value aligned with college and career prep
Strengthens college applications and resumes through real-world experience, skill-building, and exposure

WHAT WILL STUDENTS LEARN

The Sports Biz Boot Camp bridges theory with practice. Each day offers a mix of formal lectures, real-world case studies, collaborative group projects, and guest speakers from across the sports industry. This immersive experience is modeled closely on the NYU Stern Sports Marketing & Media course and gives students a comprehensive understanding of how the sports industry operates.

Sample Daily Schedule

10:00 – 11:00 AM

Lecture: The Sports Marketing Ecosystem

Professional teams and leagues
The rise and impact of women’s sports
Sports and entertainment agencies
Equipment and apparel companies
The role of media companies in sports
Sports participation companies
Sports finance and investment trends

11:00 AM – 12:00 PM

Case Study: The Business of the NFL (Harvard Business School)
Building and sustaining a massive fan base
How the NFL became the most valuable sports league
Comparing media strategies with other U.S.-based leagues
Planning future growth toward the $25B revenue goal

12:00 – 12:30 PM

Catered Lunch Break

12:30 – 1:00 PM

Guest Speaker: Creative Artists Agency (CAA) – Executive Search Group
Career pathways in the sports business
How to secure internships and build your network
What leading firms look for in early-career candidates

1:00 – 2:00 PM

Lecture + Group Exercise: The Business of Licensing
Overview of licensing categories: sports, entertainment, fashion, music
Structuring licensing deals and protecting intellectual property
The impact of NIL (Name, Image, Likeness) in college sports
Group activity: Pitch a new licensed product idea

2:00 – 3:00 PM

Guest Speaker: Madison Square Garden (MSG) Entertainment
Personal career journey in the sports and entertainment sector
Day-to-day responsibilities at MSG
Enhancing fan experiences for the Knicks and Rangers
Roles across teams, media, and venue operations
Career advice for students breaking into the industry

3:00 PM

End of Day

ELIGIBILITY AND REQUIREMENTS TO PARTICIPATE

Admissions & Eligibility

The Sports Biz Boot Camp is open to motivated high school students who are interested in learning about the business side of sports. No prior experience in sports business is required; just curiosity, commitment, and enthusiasm.

Students must be able to commute daily to the program location in Manhattan.

Please note: The program does not provide housing or overnight accommodations.

SESSION LOCATION

The Sports Biz Boot Camp is a 100% in-person experience, designed to maximize hands-on learning, real-time collaboration, and face-to-face access to industry professionals. We believe that being physically present creates the most engaging and impactful environment for our students.

We are proud to host the camp in partnership with Christian Ponder, former NFL quarterback and founder of The Post (thepost.co), a private membership network for elite athletes turned business leaders. All classroom sessions will be held at The Post NYC Clubhouse, located at 61 W. 23rd Street 7th floor, in the heart of Manhattan. The space offers a professional yet inspiring setting and is easily accessible via subway, Grand Central, and Penn Station, making it convenient for both local students and commuters from outside New York City.

Students enrolled in the 5-day boot camp will also participate in off-site field trips to sports-related venues or corporate offices. Groups will travel together, either by subway or on foot, to these carefully selected destinations, further enriching the real-world learning experience.

SESSION DATES

Program Options & Dates

We offer both 3-day and 5-day Sports Biz Boot Camp programs to accommodate students’ schedules and learning goals. Each session runs from 10:00 AM – 3:00 PM daily and is held in person at The Post NYC Clubhouse in Manhattan.

3-Day Boot Camp

Perfect for students looking for a high-impact experience over a long weekend. Includes core lectures, group projects, and guest speakers.

Schedule (Holiday Weekends):

October 11–13, 2025 (Columbus / Indigenous Peoples’ Day Weekend)
January 17–19, 2026 (Martin Luther King Jr. Day Weekend)
February 14–16, 2026 (Presidents’ Day Weekend)

5-Day Boot Camp

A deeper dive into the business of sports with extended content and experiences.
Includes all features of the 3-day program, plus:

Two additional business case studies
Two field trips to iconic sports venues or corporate offices (e.g., Barclays Centre, Citi Field, CAA)

Schedule (Spring & Summer Break):

March 30 – April 3, 2026 (Spring Recess)
June 15 – 19, 2026 (Summer Break)
June 22 – 26, 2026 (Summer Break)
August 10 – 14, 2026 (Summer Break)

HOW TO REGISTER AND APPLY

Students may register directly on our website by selecting a specific 3-day or 5-day boot camp session. As part of the process, each student will complete a brief application to help us better understand their background and interest in the program.

While no prior experience is required, we maintain high standards to ensure each cohort is made up of motivated, capable learners who are ready to engage with college-level material. We look for students who demonstrate:

A genuine interest in the business of sports
A strong academic record
A willingness to participate actively in group discussions, case studies, and projects

Every applicant will receive an admissions decision within 2 business days of submitting their completed application. This is a unique opportunity for high school students to experience a professional, real-world introduction to the sports industry. No experience needed, just passion and commitment!

COST OF THE BOOT CAMP

Tuition:

3-Day Boot Camp: $1,850
5-Day Boot Camp: $3,250

Tuition is all-inclusive and covers:

Instruction and course materials
Access to exclusive guest speakers and industry professionals
Use of classroom facilities at The Post NYC Clubhouse
Daily lunch and snacks
Field trips (5-day program only)

We offer a limited number of need-based scholarships for each boot camp. Interested applicants are encouraged to reach out directly to the Executive Director to discuss eligibility and available options. Our goal is to ensure that talented, motivated students can participate regardless of their financial background.

Have questions about the program or application process? We’re here to help!

Phone: 917-806-1729

Email: info@sportsbizbootcamp.com

Whether you’re a student, parent, or educator, feel free to reach out; we’re happy to provide more information.

Ready to Apply?

Click below to select your session and submit your application: