The sports industry has become one of the fastest-growing and most dynamic industry sectors in the world and is in need of talented executives to help drive this continued innovation and growth. Consider that the most recent FIFA World Cup Finals in Qatar was watched by 1.42 Billion viewers from across the globe, Nike’s annual sales are over $51 Billion with its products available in over 200 countries and close to 27 million children, 54% of youths between the ages 6 to 17, participated in sports in the U.S. alone.
The Sports Biz Boot Camp bridges theory with practice. Each day offers a mix of formal lectures, real-world case studies, collaborative group projects, and guest speakers from across the sports industry. This immersive experience is modeled closely on the NYU Stern Sports Marketing & Media course and gives students a comprehensive understanding of how the sports industry operates.
10:00 – 11:00 AM
Lecture: The Sports Marketing Ecosystem
We offer a variety of Sports Biz Boot Camp options to accommodate students’ schedules and learning goals. New York City based sessions held during the school year typically run for 2 days from 10:00 AM – 2:00 PM daily and are held in person at The Post NYC Clubhouse in Manhattan.
Custom Sports Biz Boot Camps held outside of NYC are done in partnership with local high schools throughout the year and the final program dates, timing and locations are still TBD. If your high school or organization is interested in hosting a custom Sports Biz Boot Camp, please contact us at info@sportsbizbootcamp.com to discuss potential options.
The summer Sports Biz Boot Camps are residential programs being offered in partnership with Westcoast Connection Teen Summer Programs https://www.westcoastconnection.com/ and will provide students with a one-of-a-kind program in New York City & Chicago, two of the greatest sports cities in the world. The summer program will provide high school students
from across the globe with a fully immersive 6,7 or 13-day unparalleled educational experience looking to take a deep dive into the business of sports. Each 13-day summer session will include 7-days in Chicago and 6-days in NYC and includes “site visits and guest speakers” for students to get a behind the scenes look of some of the most iconic stadiums (Wrigley Field, MSG) in the country as well as the opportunity to tour the offices of leading sports brands and meet with corporate executives. Students can choose a one-week summer session in Chicago or NYC as well.
The 8 hours of content/programming is ideal for students looking for a high-impact experience and introduction to the sport business over a long weekend or school break. Includes core lectures, case studies as well as guest speakers from across the industry.
Summer Sports Biz Boot Camp in Collaboration with Westcoast Connection
The full 13-day program in Chicago and NYC will provide students with a comprehensive understanding of how the sports industry operates. This immersive experience will include 50 hours of sports business programming and content over the two weeks. The summer program offers high school students the opportunity to experience a college level business course as the content is modeled very closely on the NYU Stern Sports Marketing & Media course taught by Professor Stephen Master. In addition to the strong academic component of the program including a final capstone project, every participant will leave the Sports Biz Boot Camp summer program with life-long friendships, memorable experiences, a behind the scenes look as the sports business and a better understanding of the different career paths available across the industry.
To review the full 13-day course curriculum, potential “site visit” locations/speakers and to register for the Sports Biz Summer Boot Camp, please visit https://www.westcoastconnection.com/
Session One – Sunday July 5 – Friday July 17, 2026
While the summer sessions are designed as 13-day residential programs, applicants will have the option to sign up for either the Chicago or NYC location. Additionally, students that do not require accommodations can participate in the summer boot camp as a commuter student during the day from Monday – Friday.
The Sports Biz Boot Camp is a fully in-person experience, designed to maximize hands-on learning, real-time collaboration, and face-to-face access to industry professionals. We believe that being physically present creates the most engaging and impactful environment for our students.
In addition, SBBC will be hosting custom Boot Camps in partnership with high schools across the country including Westchester County NY, New Jersey, Connecticut and Los Angeles during school holidays or administrative days. Details on locations and timing will be announced as the programs are finalized.
For the summer sessions, which include residency and commuter options, programs will be hosted in university classrooms in both Chicago and New York City, welcoming students from across the country and around the world.
The Sports Biz Boot Camp is designed for motivated high school students (grades 9 – 12) who are eager to explore the business side of sports. No prior experience in the sports business is required—just curiosity, commitment, and enthusiasm.
For the summer, we’ve partnered with West Coast Connection, a leader in summer travel and enrichment programs, to offer Sports Biz Boot Camps with housing and overnight accommodations in both Chicago and New York City. These sessions welcome students from across the country and around the world.
Students may register directly on our website by selecting a specific 2-day NYC boot camp session or a custom Sports Biz Boot Camp being offered at a local high school in their area.
Registration and payment for the two-week summer Sports Biz Boot Camp will be done directly on the website of our partner, West Coast Connection https://www.westcoastconnection.com/
As part of the process, each student will complete a brief application to help us better understand their background and interest in the program.
While no prior experience is required, we maintain high standards to ensure each cohort is made up of motivated, capable learners who are ready to engage with college-level material. We look for students who demonstrate:
Every applicant will receive an admissions decision within 2 business days of submitting their completed application. This is a unique opportunity for high school students to experience a professional, real-world introduction to the sports industry. No experience needed, just passion and commitment!
2-Day NYC Boot Camp: $850
Tuition is all-inclusive and covers:
Two-week Residential Summer Boot Camp: $6,750
Please visit our partner website https://www.westcoastconnection.com/ to review all of the details regarding program costs and what is included with tuition for summer program.
Have questions about the program or application process? We’re here to help!
Whether you’re a student, parent, or educator, feel free to reach out; we’re happy to provide more information.
@ 2025 Sports Biz Boot Camp
