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FAQ

What is the Sports Business Boot Camp?

A short-term, intensive program where high school students explore the business side of sports through college-level coursework, real-world case studies, hands-on group projects, and interactive sessions with guest speakers from across the sports industry.

The boot camp is ideal for high-performing high school students (Grades 9–12) who have a strong interest in:

  • Sports business
  • Marketing and sponsorship
  • Athlete management
  • Sports media and analytics
No prior experience is required—just passion and a willingness to learn.
Each 2-day NYC or Custom Boot Camp session will typically enroll 25–40 students.
  • Minimum to run: 20 participants
  • Maximum: 40 students
If your selected session does not meet the minimum enrollment, you’ll be offered the option of a full refund or to transfer to a future session.
Summer Residential Boot Camps Session will enroll 50 – 75 students.
Students will explore a wide range of sports business subjects, including:
  • Sports marketing & branding
  • Team and league management
  • Media, broadcasting, and digital content
  • Sports analytics and fan engagement
  • NIL (Name, Image, Likeness) and college sports strategy
  • Licensing and sponsorship activation
  • Career pathways in sports
All lectures and coursework are led by Professor Stephen Master from NYU Stern, a leading expert in sports marketing and media. In addition, each session features guest speakers from various sectors of the industry, including executives from agencies, media networks, professional teams, and brands, who share real-world insights and career advice. Summer Boot Camps also include “field trips” for on-site conversations with sports marketing professionals.
WHAT ARE THE ELIGIBILITY REQUIREMENTS TO APPLY?

Applicants should demonstrate:

  • Academic excellence
  • A strong interest in the business of sports
  • A willingness to engage in college-level coursework
The program is open to students who are:
  • Currently in Grades 9 – 12
  • If enrolling in a Summer Boot Camp, should be entering Grades 9 – 12 or starting college in Fall 2026

While we encourage all interested students to apply, we maintain high academic and engagement standards to ensure each cohort is composed of motivated, capable learners who will thrive in a college-level environment.

Every applicant will receive an admissions decision within 2 business days of submitting their completed application.

No prior experience is required. We welcome students from all backgrounds. What matters most is a genuine passion for sports, a commitment to learning, and the drive to explore a future career in the industry.
IS THE PROGRAM IN-PERSON, VIRTUAL, OR HYBRID?
The Sports Biz Boot Camp is designed to be 100% in-person. We believe that face-to-face interaction, group collaboration, and live guest speakers are essential to maximizing the learning experience. If a student is unable to attend one day of the boot camp they are registered for – they may schedule a make-up day during a future session.

We offer three different program formats:

2-Day NYC Boot Camp (8 hours of class content)
  • Held on holiday weekends or school breaks
  • Daily schedule: 10:00 AM – 2:00 PM
  • Includes lectures, case studies and guest speakers
Custom Boot Camps in Collaboration with High Schools
  • Schedule is determined by partner schools
  • Custom programs are typically 4 – 6 hours of class content
  • Includes lectures, case studies and guest speakers
Summer Residential Boot Camp (50 hours of class content)
  • Held in Chicago and NYC in July 2026
  • Daily schedule: 10:00 AM – 3:00 PM
  • Includes full core curriculum, case studies, capstone projects and “field trips”
For the most current schedule, dates, and program details, please refer to the Boot Camp Overview section.

There is no significant homework assigned during the program. However, students will receive case study materials to review before the start of the boot camp. These readings are short (less than 1 hour) and help students get the most from the classroom discussions. Reviewing them is highly recommended, and many students find them engaging rather than burdensome, especially if they are passionate about the sports business!

NYC 2-Day Boot Camp sessions take place at:
The Post NYC Clubhouse, 61 W. 23rd Street, 7th Floor, New York, NY
Through a collaboration with Christian Ponder, former NFL quarterback and founder of The Post, our classroom sessions are hosted at this exclusive private membership space for athletes-turned-entrepreneurs. The location is:
  • Centrally located in Manhattan
  • Easily accessible via subways, Grand Central Station, and Penn Station
Custom Sports Boot Camp Sessions are created in partnership with high schools and community organizations. Logistical details on venues and timing will be announced as they are finalized.
The two-week residential summer boot camps sessions will be held at college classrooms in Chicago and New York City.
WILL STUDENTS RECEIVE COLLEGE CREDIT OR A CERTIFICATE?
While the program does not offer college credit, students will receive a certificate of completion recognising their participation in the Sports Biz Boot Camp. Additionally, letters of recommendation from the Executive Director are available upon request for high-performing students.
Participation in a selective, rigorous academic program like Sports Biz Boot Camp highlights a student’s:
  • Intellectual curiosity
  • Leadership potential
  • Commitment to their interests
These are all qualities that are valued by top colleges and universities.
Students will:
  • Work on real-world case studies from the sports business world
  • Participate in team-based projects simulating business decisions
  • Engage directly with industry professionals through guest lectures and Q&As
  • Gain exposure to how marketing, media, licensing, and sponsorship work in actual sports organizations
WHAT IS THE COST OF THE PROGRAM AND WHAT DOES IT INCLUDE?

1-Day NYC Boot Camp: $400

2-Day NYC Boot Camp: $800

Custom Boot Camps: Dependent on program type & location

Tuition is all-inclusive and covers:

  • Instruction and course materials
  • Access to exclusive guest speakers and industry professionals
  • Use of classroom facilities
  • Daily snacks & drinks (students are encouraged to bring their own lunch)
  • Sports Business Boot Camps – Biz Behind the Game T-Shirts

Please visit our partner website https://www.westcoastconnection.com/ to
review all of the details regarding program costs and what is included with
tuition for summer program.

Registration and payment must be completed online – please select the specific NYC Boot Camp session for the dates you would like to attend. If you are enrolling in a custom boot camp session in your community – select that option upon checkout.

We accept credit card payments only (American Express, Visa, Mastercard). Full tuition will be charged upon registration.

If you are participating in the residential summer session, please visit our partner website https://www.westcoastconnection.com/ for payment options and processing

Once accepted, tuition is non-refundable. However, if a student becomes ill or a scheduling conflict arises, we will work with you to transfer enrollment to a future session.

Minimum enrollment requirement: Each session must have at least 20 participants to run. If your selected session does not meet the minimum, you’ll have the option to receive a full refund or reschedule for a future boot camp.

Yes. We offer a limited number of need-based scholarships for each boot camp. To inquire, please email the Executive Director directly at: stephen@sportsbizbootcamp.com
We are committed to making the Sports Biz Boot Camp accessible to all motivated students, regardless of financial background.
WHAT OPPORTUNITIES ARE AVAILABLE AFTER COMPLETING THE BOOT CAMP?
Students who complete the Sports Biz Boot Camp become part of our exclusive alumni network and gain access to:
  • Alumni-only webinars with industry professionals
  • Leads on future sports internships and early career opportunities
  • Networking connections with peers, professionals, and past guest speakers
  • College advising tailored to sports business majors and career paths

We’re committed to supporting students beyond the classroom and helping them continue their journey in the sports industry.